With the escalating hunger of newsfeeds for content, clickbait minefield and the media’s insatiable appetite for a story - when things go wrong how do you manage the fall out?

This two hour practical masterclass will examine the fact from the fiction. News, mainstream, tabloid and social media - what is and isn’t a story? How do you protect your artist when life throws personal or career curveballs, everyone runs for cover and the pressure is on? What can artist representatives do, or not do, when the perception of crisis hits the public domain?

An invaluable session for anyone working in management, the media or publicity. Listen and learn from veterans behind the scenes and in the public spotlight.

The AAM is committed to the ongoing support, promotion and development of artist managers.