Technology has meant our neighbours now feel closer than ever, which suggests some artists should be directing more attention to audiences in Asian nations.

While more bands may be making Asia a part of their touring plans, not many are reaching out to the growing number of young people emigrating to Australia from Asia. How do we amend that?

Asian bands and promoters have their own methods of promoting music and publicising events and releases, and this session will look at how they differ to the way the western music industry goes about the same tasks. Whether Asia is a part of your band’s plan or not, this panel will offer invaluable insights to reaching a large new audience.