Phoebe Paradise began her career as an illustrator and visual artist, working the market circuit, small galleries; getting by on commissions from bands and venues for gig posters and merch designs. She ventured into apparel in 2014 and has continued to build her label and arts practice ever since; collaborating with QLD's best to create a number of fashion collections that comment on the mundanity of suburban life, drinking culture, childhood nostalgia and the grimy corners of her hometown. In August, Phoebe will be opening the doors to her flagship store, a fashion retail and pop-up shop hub in Fortitude Valley.

Check out Phoebe's work at The Zoo