How do you sell out a tour in 2017? Touring income continues to be vital for an artist’s livelihood, but new challengers are vying for the disposable income and spare time of audiences around the world.

We’re living in a world of a million pre-sales, social media campaigns, brand partnerships and other cunning methods of convincing audiences to spend their night and their ticket money on our acts. At what stage should a band employ these new and not-so new methods? And do they work with every demographic?