General advice on sync deals is regularly correct, but it’s not always all that helpful. It’s time to get specific.

This panel will see music industry professionals answer questions with sheer honesty.

Exactly how much money is a big sync worth, and what amount is too little to consider? How realistic is it to actually get a sync deal? Can any band get one or is there a certain style, mood or quality of song you are looking for? Is being an Australian act a benefit or hindrance to getting synced? Will this always remain a way for artists to earn money or will technology disrupt this too?

And, most importantly, exactly what does an artist need to do to get their songs in front of the right people?