You run your independent arts business because you love it. You believe in your artists and the music they make and you want the rest of the world to feel the same. But it’s a tough slog; long hours, many of which feel like you’re bashing your head against a wall, and little recognition for the hard toil. The satisfaction can be immense, but learning to deal with the tough times is key to longevity in this game. 

So, how do you deal with those low periods? And what keeps labels and other small arts businesses continuing to do what they do?