Specialising in marketing, Adel Hattem has brought visibility to many non-Latin artists seeking wider audiences in the Latin American region. She founded DMusicMarketing in 2014 after holding senior positions with industry giants including Universal Music, EMI and BMG Entertainment.

Based in Miami, DMusicMarketing focuses on developing non-latin talent in Latin American markets. Working with labels such as Beggars Group, Domino Recordings, City Slang and Secretly Canadian Group, as well as artists like Major Lazer, Bjork, Flume, Father John Misty and Zedd, DMM has had an exponential growth in the region in the last couple of years.