Mike Sniper founded Brooklyn-based Independent Record Label, Captured Tracks in 2008. In 2014, Sniper expanded to Omnian Music Group to develop the pre-existing imprints (Body Double, Fantasy Memory, Squirrel Thing) and partnerships (Flying Nun) of Captured Tracks, while seeking out subsistent innovative labels who would benefit from the larger OMG structure to partner with, as well as enacting new and distinct labels such as Sinderlyn, 2MR Records, Manufactured Recordings, WYLN, and Asherah.