As CEO of Seventh Street Media, Luke leads a large team of content creators and digital marketers who are behind music publications Tone Deaf, The Brag, Don't Bore Us, The Industry Observer and J Play.

As a talent manager, Luke helped various artists conquer social media, designing content strategies that saw his bands trend #1 on Twitter worldwide more than 30 times and top the iTunes charts globally. He also manages the ‘Queen of Shitty Robots’ Simone Giertz, guiding her path from YouTube star to highly sort after public speaker, international talk-show invitee & face of her own TV series and book deal.