Work for James sits at the intersection of creativity and commercial.

Aeroplane Agency works with creative individuals and organisations and help build the commercial viability of their projects, often through non traditional revenue streams such as strategic partnerships or commercial sponsorships.

However At BIGSOUND 2017, James will share stories of a unique projects called UP THE GUTS with the music community. A regional rock n roll tour through the heart of central Australia. UP THE GUTS importantly connects two very different worlds through 18 regional and remote shows and 12 learning and development workshops for youth in these areas.