Troy Sincock has been involved in radio since 1992. He has been part of Fresh 92.7 since it's inception in 1998 and is now Director and General Manager, leading the company to a Fast Movers 2016 award. He was Assistant Program Director at Nova 91.9, a consultant for Nova’s ‘Novanation’ electronic music-format DAB+ station, and has worked for all 3 major networks – NOVA, SCA and ARN.

Troy is an active member of the Adelaide music community and sits on the Music Industry Council (MIC), the Music SA Board and the UNESCO City Of Music Advisory Committee.

As well, he has worked as a DJ for over 20 years.