Poppy Reid is the Managing Editor of Australia's fastest-growing music media company, Seventh Street Media, which includes Tone Deaf, The Brag, The Industry Observer and numerous other publications under its umbrella. She is the former Editor at The Music Network and a journalist who has been published in various publications including Rolling Stone, The Edge and Red Bull Music.

When not writing about music, Poppy is binge-watching Netflix series' with badass female protagonists.