Following a crash course in artist management as an assistant fresh out of university, a period with Moshi Moshi Records and independent management was quickly replaced with an appointment with Black Book (artist) Management. During his time at BBM he worked with artists such as Razorlight, Noisettes and Lucy Rose through album release campaigns to international touring. Danny also set up and ran a small label to aid the career development of the artists on his roster, releasing singles from Lucy Rose, Glitches and Johnny Borrell amongst others.

Danny joined Sound Diplomacy in 2013 as a member of the senior team as the Head of Market Development. Sound Diplomacy is the leading global advisor on music cities and market development. As strategists for cities, developers, large private sector organisations and governments, Sound Diplomacy provides cutting edge research and market expertise in increasing the value of the music and music business economy.